Privacy Policy

Effective October 12, 2023


At Luxion Inc. (“Luxion” or “we” / “our”) data protection and confidentiality is a high priority. This privacy policy explains how information about you is collected, used, and disclosed by Luxion when you use our website and services (collectively, the “Services”) or when you otherwise interact with us.

Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update, or otherwise take control of your personal data that we process.

If at any time you have questions about our practices and the details found below, you may reach out to Luxion as data controller at

We may amend this privacy policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, depending on the specific amendments, we may provide you with additional notice and details. We encourage you to review the privacy policy whenever you access our Services to stay informed about our information practices and the ways you can help protect your privacy.

Data controller and contact information:
Luxion Inc.
Attn: Office of the Data Controller
575 Anton Blvd Suite 650
Costa Mesa, CA 92626 USA
Phone: +1 (949) 274-8871

Be aware that Luxion has not appointed a representative within EU because of the exemption within Article 27 (2) (a) of the General Data Protection Regulation (“GDPR”).

What information do we collect?

We request and/or process personal data from you when you visit and perform an action on our website, register our software and use of our software. The following is the data we request and/or process for different actions you perform on the website or when contacting us in any other way.

When contacting us, requesting support, or registering on our site, you may be asked to provide your:

  • Name
  • E-mail address
  • Company name
  • Mailing address
  • Phone number

When requesting support, additional information may include:

  • Software details
  • Hardware details

When ordering a product, additional information may include:

  • Billing address
  • Credit card information

When using KeyShot plugins, additional information may include:

  • CAD software and version (shared anonymously and only if analytics is enabled in KeyShot)

Other information that may automatically be captured when visiting our site, activating your licenses, or submitting a form include:

  • IP address
  • Country
  • MAC address
  • Time of visit and/or time of form submission
  • Computer hostname
  • Username

When becoming as a user of the software, we will obtain the following information to comply with the subscribed license agreement (e.g., if we suspect that the license is being used fraudulently by others) as well as for sale and marketing purposes as further described below:

  • Product name
  • Product version
  • Unique hardware identifiers
  • Active MAC address
  • Hostname
  • Username
  • Company name
  • Process ID
  • Language, country, time zone
  • Operating system
  • CPU model
  • Machine type (desktop/laptop/server)
  • License information

If you are a user of our software and we suspect that the license is subject to piracy copyright infringements following investigations through our automatic fraud detection software, we may process further information depending on the specific case if fraud has been confirmed.

What legal basis do we have for processing personal data for the legitimate purposes?

Processing of your personal data requires a legal basis. Processing of your data is only done when necessary to provide the relevant information for the stated purpose. These purposes and legal bases are:

  • Providing software licensing information in accordance with the contract cf. Article 6 (1) (b) of the GDPR.
  • Providing software update and upgrade information in accordance with the contract cf. Article 6 (1) (b) of the GDPR.
  • Providing answers to queries about updates, upgrades, issues, and licensing due to our legitimate interest in being able to provide customer support cf. Article 6 (1) (f) of the GDPR and to comply with the contract cf. Article 6 (1) (b) of the GDPR.
  • Providing communication about updates, upgrades, issues, and licensing due to our legitimate interest in being able to provide the required security and safety cf. Article 6 (1) (f) of the GDPR and to comply with the contract cf. Article 6 (1) (b) of the GDPR.
  • Providing communication via email in the form of newsletters, special offers, and event promotion if you have provided a prior consent cf. Article 6 (1) (a) of the GDPR and in accordance with local marketing spam rules. If at any time you would like to unsubscribe from receiving future emails and thereby also the processing of personal data for this purpose, we always include an unsubscribe option at the bottom of each email. 
  • Providing ongoing service and support as well as improving customer service based on our legitimate interest in being able to provide the best possible customer support cf. Article 6 (1) (f) of the GDPR.
  • Fraud detection due to our legitimate interest in being able to protect our intellectual property rights cf. Article 6 (1) (f) of the GDPR.
  • To administer a contest, promotion, satisfaction survey, market survey, or other site feature based on our legitimate interest in being able to improve our products and services as well as to administrate and deliver prices to a winner of a contest cf. Article 6 (1) (f) of the GDPR.
  • The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product, or service information, etc. due to our legitimate interest in being able to provide the best possible service cf. Article 6 (1) (f) of the GDPR and to comply with the contract cf. Article 6 (1) (b) of the GDPR.
  • Carry out analysis, statistics, improve our website, improve the software, and personalize your experience based on our commercial legitimate interest in being able to profit and to develop our products and services to the benefit of both you and us cf. Article 6 (1) (f) of the GDPR.
  • Establish, exercise, or defend legal claims, including court proceedings, and obtaining legal advice due to our legitimate interest in being able to protect our intellectual property rights cf. Article 6 (1) (f) of the GDPR and when we are subject to a legal obligation or requirement from public authorities or the law cf. Article 6 (1) (c) of the GDPR.
  • For the purposes of detecting and combating fraud, piracy or other criminal or malicious activities due to our legitimate interest in being able to protect and enforce our intellectual property rights, seek compensation and to cancel current agreements cf. Article 6 (1) (f) of the GDPR.
  • For bookkeeping reasons in accordance with applicable legal obligations cf. Article 6 (1) (c) of the GDPR.

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied personal and credit information is transmitted via Transport Layer Security technology (TLSv1 minimum) and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your financial information (credit cards, CVC, etc.) will not be stored on our servers.

Do we use cookies?

A cookie is a piece of data stored on the user’s computer tied to information about the user. Luxion sets a cookie when you log into KeyShot Cloud. This cookie is required for single sign-on access to your KeyShot Account. Purchases on the KeyShot website are processed by 2Checkout, which sets cookies to store information about products, quantity, billing and shipping information during the purchase process. These cookies are categorized as necessary cookies cf. Article 6 (1) (b) of the GDPR not requiring a prior consent.

The KeyShot website uses cookies to improve and customize your browsing experience and for analytics and metrics about our visitors on this website.. This information is passed on to analytic reports and used to monitor site traffic and completed purchases.

We, along with third-party vendors (such as Google), use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the Google advertising cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. We only place these cookies with your prior consent cf. Article 6 (1) (a) of the GDPR.

To clear your cookies, view these instructions. You may also withdraw your cookie consent using this browser add-on.

Do we transfer personal data abroad?

We do not sell, trade, or otherwise transfer personal data to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also transfer your information to the police, authorities, courts, accountants, and lawyers when we believe the transfer is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. Our legal bases for transferring personal data to these recipients are Article 6(1)(c) (legal obligation) or Article 6 (1) (f) of the GDPR (our legitimate interest in being able to establish, exercise or defend legal claims). Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

If you utilize our Services from a country other than the country where our servers are located, your communications with us may result in transferring your personal data across international borders. Also, when you call us or initiate a chat, we may provide you with support from one of our global locations outside your country of origin. In these cases, your personal data is handled according to this Privacy Policy.

Do we use third-party links?

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Deletion of personal data

We will delete your personal data when we no longer need to process it in relation to one or more of the purposes set out above. Generally, we will store the most current data provided for as long as you use our Services or for as long as necessary to exercise, establish or defend legal claims.

However, the data may be processed and stored for a longer period after you no longer use the services in order to provide you information on orders and services, and/or for us to improve the Services. Personal data may also be stored for a longer period of time in anonymized form.

You may request your information be deleted by contacting and Luxion will delete the personal information it holds about you. However, deletion based on your request may entail that you are no longer able to use the website. Furthermore, in comes cases we are not able to delete your personal data upon your request as storing of your personal data is required for legal obligations or business purposes outweighing your data rights as set out in this Privacy Policy.

Your rights

You are at any time entitled to gain access to the personal we process about you, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased, or blocked. Moreover, you may have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, send an email notifying you of any changes, and/or update the privacy policy modification date herein.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at

Contact and complaints

If you are a resident of the European Economic Area (EEA) and believe we maintain your personal data subject to the General Data Protection Regulation (GDPR), you may direct questions or complaints to your National Data Protection Authority (DPA):

Find your National DPA

If you wish to appeal against the processing of your personal data or if you have any questions regarding this privacy policy, please contact us